COCA-COLA: BYTE - BORN IN THE METAVERSE

EXECUTIVE PRODUCER, GLOBAL CAMPAIGN
AGENCY: VIRTUE WORLDWIDE
CLIENT: COCA-COLA

Coca-Cola Byte takes inspiration from the building blocks of gaming, turning the power of pixels into a limited edition flavor. First spawned inside a video game before its real world release, Byte was the first soda to be born in the metaverse. This global campaign launched a limited edition product for Coca-Cola Creations in 2022, featuring a custom built Fortnite Island Game Experience, an AR Mini Game Experience on the can, 3D Animated Sensorial Videos, Celebrity Livestream Event on Twitch, Influencer Unboxing Events, Limited Edition Merch, and hundreds of 2D Comp Assets. ▹ Press: AdAge • Forbes • Buzzfeed • Polygon • The Verge

AWARDS:
The One Show 2023 - Winner, Creative Effectiveness
D&AD 2023 - Creative Excellence Merit Award
Favorite Website Awards 2022 - FWA of the Day